Wakanda Theme Park

NOTES

• half zoo half rides!!!! (busch gardens, animal kingdom)
• so, like , there will be one exhibit per tribe/kingdom so like
• gorillas!!! panthers!!!! rhinos!!!! any other stuff we can think of that is lore related!!!!!
• sectioned off into different tribes- so M'baku's ppl, Guy from Get Out's ppl, and T'Challa's ppl
• Story should have something to do with M'baku's ppl because isa wants that
• BIG WEENEY IS THE MINE !!!!! THE MINE MTHEI THE MINE RIDE!!!!!!! AND IN THE RIDE- THE BIG BLACK PANTHER GLOWING CAVE!!!
• Queue
• YES
• waterfall area needed
• animal areas scattered through different areas, according to tribes
• shows (definitely at waterfall---> fight thing, and city)
• cameos: bucky, cap america, black widow?????
• reference to killmonger?
• transportation around park
• a place in which they are trying to rebuild heart shaped herbs, a photo area?
• high tech, based on culture

Story Ideas

• opening up to public for first time, getting out of seclusion
• breaking some tradition?
• Shuri is important, and Nakia. maybe M'baku's people are less inclined to open up to the public
• main conflict revolves around group of people that uprising against opening up 
• there's a fake tour in the mine, these people try and stop you, black panther saves you! Shuri gives the tour (think of gringotts ride)
• The group is made up of a few from different tribes, nothing singular

carissa.baker

Values

• education
• tradition, culture, community
• strength

This is expensive, but lets think about it..... indoor park with trees/forest on outside!!! so it looks ya know.... like Wakanda

possible rides

• mine ride -> queue possibly lab? gift shop lab?
• mini ride of car/plane simulation thing from lab
• 
  

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Data Points
- at least 3000 visitors an hour through each experience in the attraction (15 million per year)
- area to be developed is about 15 acres with a budget of 1.5 billion
- must be planned with inclement weather options
- design should be multi threaded to provide different experiences for repeat visitors
- queue lines should be integrated into entire entertainment experience

Trends to inform you design
- all ticketing, reservations and other arrangements made through personal mobile devices
- inclusion of boutique experiences within general theme world (wand shop). include many multi sensory and interactive experiences as possible
- entire attraction should be one big, interrelated experience with various elements flowing seamlessly into one another
- green as possible
- healthy food that is high quality --> also integrated into the attraction

Story Questions

•  What is the "Weinie?" (photogenic, iconic landmark)
• ex: magic kingdom castle
• remember place (setting) is primary character, what are its character traits?
• What is story that underlies the whole park?
• What are the stories behind the major attractions?
• How can every guest live a unique dimensional story experience?
• What characters from the movie and comics inhabit the World of Wakanda?
• Wakanda embodies a anti colonialist, Africa centrist ethos. how is that continued in the theme park?
• what are the central values underneath your theme park narrative?

• What is initial map of world of wakanda?
• what two experiences define the park? what are their new and unique features? How are these rides integrated into the park story?
• at least one of these defining rides must have no height restrictions, and should be high capacity and slow moving
• should be at least one large scale sit down show under cover, or better, indoors
• should be an appropriately themed playground
• one sit down restaurant, at least one takeaway stand with healthy food options

• Should be one signature food item to go with park
• where are bathrooms (including for kids)
• themed merchandise areas
• what is reason for every detail in park? literally everything should contribute to show
• how does park become a series of meaningful images that make the story real? describe a few
• sound is important!
• think of hotel design as well, how to make it very immersive

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More theme park notes

Theme: underlying idea behind an attraction (ex: Pirates of the Caribbean's theme is adventure)
Motif: recurring image within space (ex: Pirates of the Caribbean's motif is pirates)

It is all about variety

Development
- Assess needs (target audience, theme, cost, type of attraction)
- Blue Sky (gather ideas and develop basic attraction concepts. general ride systems and shows)
- Concept art (art made for attractions)
- Storyboarding
- Design (for finding out structure)
- Engineering
- Construction
- Show control (setting up audio and animatronics, lighting)
- Safety
- Test and adjust
- Soft opening
- Official opening

Story Development

• Driven and constrained by
• target market research, guest needs, new IP acquisition, new tech, budget!, park space, brand strategies, design perspectives, industry trends and paradigms
• Development choices
• Aspirational design: drawing on what is already there, adding to make it better
• Popular design: outside --> in design. Adding something not originally there that is popular
• Medium design: specifically utilizing what that specific medium can do best
• Attraction types
• dark rides, stage shows, walkthroughs, simulators, cinema, interactive quests, boat rides, parades, immersive theatre, projection shows, transport rides, queues, roller coasters, flat rides
• Storytelling choices
• explicit storytelling: written or verbal, little to no interpretation
• implicit storytelling: story to find, but not as direct as explicit storytelling
• interpretive storytelling: story is defined by people viewing it
• Advice!
• start with a good story, it is KEY
• but keep it simple, have limited amount of time
• preserve harmony with text, visuals, senses, spaces
• use medium affordances
• avoid fatigue with variety in attraction mix, genre mix, effects mix
• Challenges
• money!!!
• collaborative tensions
• technology overwhelming story
• cultural relevance
• guests do not all want the same experiences!

SUGGESTIONS:

• Start with high concept including park story, core themes, and values
• consider underlying ethics of park and how that should impact story
• fill in details once you have some ideas about structure and space
• determine team member strengths when dividing tasks
• when combining teams, merge good bits of each vision into a strong concept
• keep size and space constraints in mind (try less lands / areas that are more developed)
• should be multiple food and beverage locations (full service, fast food, stands or carts)
• Have a variety of merchandise offerings (costs, styles) that stay consistent to the message
• include interactive, participatory experiences and immersive elements

improve concepts and bring it to the next level
write STORY! think of timeline ---> include references to important characters in movie
the guest will experience the following...